LOGISTEAM Distribution was founded in 1999 and specialises in end-to-end distribution solutions for the clients of Sela Logistics Group, and for companies, importers and logistics centres.
The company specialises in nationwide delivery to the end customer, business and private, holding to a high service level, operational flexibility and supply processes matched to the client’s needs. Alongside delivery to the end customer, it provides distribution services to chains and stores.
The categories we distribute
The logistics operation is matched to a wide range of products and sectors:
- Electrical goods
- Air conditioners
- Furniture
- Chairs
- Tables
- Mattresses
- Home accessories
- Fitness equipment
- Fashion
- Food
- Cosmetics
- Toys
Coordination and customer service
The company runs a professional customer coordination desk, alongside a dedicated application that lets customers book their own delivery slot.
An advanced call routing system ensures every enquiry reaches the right person and is answered quickly.
The customer receives an SMS with the delivery’s expected arrival time, and can update or rebook the slot straight from their phone — with no wait on the line.
AYAL — the distribution management platform
AYAL is a distribution management platform built to the group’s own operation, and it runs the distribution process end to end.
It gives distribution teams, drivers and clients real-time information, and provides full transparency across the whole process, including tracking and control through dashboards built for each client.
AYAL carries a warehouse application, a dispatcher application and a driver application, alongside a client portal and an agent portal. It also digitises proof of delivery and bills of lading, which cuts paper use substantially.
Control, documentation and operational continuity
The distribution operation is run through advanced GPS systems, which allow the fleet to be tracked, controlled and overseen in real time.
Advanced optimisation systems build and update the distribution routes around actual load and operating data, to shorten driving and delivery times.
Deliveries are documented with electronic confirmations and signatures, alongside digital satisfaction surveys that keep service levels under continuous review.
Delivery notes are scanned and held in a computerised archive, and a DR (Disaster Recovery) system guarantees that data can be restored and retrieved even in an emergency or a major failure.
Full responsibility for the consignment
One of LOGISTEAM’s central advantages is that the distribution chain is run under a single operator — from the terminal to the handover to the customer.
That model gives full control of the process, clear responsibility and a fast answer when something goes wrong. Even when a consignment reaches the customer damaged, it is handled by one party that owns the process and stays with it until the case is closed.